CHAPTER 50: One More Call
JANUARY 5, 2025
I was done. I’ve written enough. It was time to publish this story on my website. But to be sure, I reviewed my pile of notes from the past year. I was zipping through the checklist to ensure I’ve attempted to talk to everyone I was referred to.
Check.
Check.
Check.
Tens, dozens, more than a hundred checkmarks.
Zoom calls, phone calls, and dinners of pizza sliced in squares instead of triangles, followed by keep-the-coffee-coming mornings, all whittled away at my to-do list. Each check compelled me to write another chapter. A thousand words for this one. Six thousand for that one. Put those thousands of words in their proper order. Make them make sense. Each chapter moved me one step closer to “The End.” Each checkmark allows me to feel good, relax, and even start thinking about my next story.
My contentment was aborted 39 seconds later when I noticed an unchecked name. Halt the presses. There was a name whose phone number I never dialed. Heck, I didn’t even have his number. He’s not from Two Harbors or Canadian. Forget it. I’m done. Who would even know I didn’t call? Well, one person would know. That person was Tom Nelson.
I remember listening to a journalist who emphasized the importance of relentlessly making phone calls. Keep digging. Report, report, report. Exhaust all resources. Then, those friends and family encouraging me to take as long as needed. Don’t rush it. Get the entire story. It will be ready when it’s ready. This was all good guidance backed by the best of intentions. But countered by a self-imposed yet undefinable deadline. That deadline related to my mom’s declining health.
My mom, Carol Healy, reads more than anyone I know. She’s been the biggest supporter of my writing and that other trivial thing: “my life.” I was pushing too fast to properly develop this story, too slow to ensure my mom would still be here to read it. There might not be time to let the paint dry on this one. No time to let this story rest, step away from it, and come back to identify and fix its many flaws. Imperfection will have to suffice. No time to publish this as a paperback or record the audio version. Just write it, transfer it to my website, then click the “Publish” button. Get it out there so I can tell Mom, “It’s done!” Back in high school, my late father taught me how to type. Now, one word related to my ailing mother incents me to type faster. Those Mavis Beacon typing textbooks never advised that a single word could induce a crippling case of fat-fingered misspellings, excessive comma insertions, and all too flowery adverb inclusions. The devilish word was one I’d never typed before. The word is spelled h-o-s-p-i-c-e.
It’s a conflicted word. Heavy and ominous yet also descriptive of a peaceful, comfortable ending. Regarding this story, it was as alarming as someone dialing 911, with me on the receiving end of the call. My need for caffeine decreased. Completing this for Mom was all the propulsion I needed.
While I raced towards the finish, I reminded myself that nobody likes a good story more than my mom. This one phone call I haven’t made may provide a new perspective–annother moment to generate those “30 Picture Mom” tears. I didn’t need to overthink this. Mom would want me to make that final phone call.
Thankfully, I did.
Fifty-two minutes later, I was drained. I’d heard about aspirations, opportunities, life, death, ups and downs, friendships, compassion, love, and families.
I’d just met Justin Voss, the Head Coach of the North Branch Vikings high school football team. North Branch is a town of 12,000 residents, 136 miles south of Two Harbors. Several hours later, I’d learn that the timing of this conversation—the story’s final interview, was yet another unexplainable moment of fate. The stuff where they say, “You can’t make this up.”
The North Branch Vikings football team lost their season opener. Following the game, Voss shared his thoughts, then stepped away to give one of the captains the last words. Nolen Volner pulled the team together for a quick message. They’d lost. They were down. It was time to move forward—look ahead to next week, time to set the tone for the rest of the year. Nolen did what captains do.
“Alright, boys, bring it in. Hey, let this burn, man, let this burn. If we want to be champions, we’ve gotta come back from this even harder? Alright?
Volner then called for the traditional “breakdown.” All hands in.”Vikings on three.””1-2…”
Before saying “three,” something registered in Volner’s mind. He tried to stop everyone. Some teammates had already shouted, “3!” A few more got as far as “Vikings!”
Nolen wanted a do-over.
“Hold on, hold on. Family on three. 1-2-3…”
“FAMILY!”
I finished watching a year-end video of a football team from a small but growing town in central Minnesota. This was one of those year-end football videos prevalent in these modern times. An ancestor to those videos Steve Sabol created for NFL Films. The production value of the video produced by Jake Fenton Productions was high. Great soundtrack and audio quality. The latter allowed me to notice that every other sentence was spiked with these two words:
“Football Family”
Hmmm. I wonder where that came from?
During his sophomore year of attending college at the University of Minnesota—Duluth, Justin Voss was planning ahead. He knew he wanted to coach football. But he’s three hours from home and doesn’t know anyone. Justin had zero experience. Still, he had all he needed—a dream, motivation, courage, and a keyboard. He just wanted an opportunity.
Justin Voss emailed numerous coaches, none of whom had ever heard of him.
The first coach to respond was Tom Nelson in Two Harbors.
The only coach to respond was Tom Nelson in Two Harbors.
Sometimes, as I’ve learned, one response from an email is all it takes.
Nelson and Voss met at the Miller Hill Mall in Duluth. Justin was invited to join the staff. He’d start as the Head Coach…of the Pony League team. Eleven and 12-year-olds. First football helmets, shoulder pads, and football jerseys. Their first steps towards becoming a Viking, or heaven forbid, a Packer. Ground floor stuff. Not much prestige. But a place where infinite impact is possible. Little kids, excited and scared. Justin Voss—you are their leader. Good luck, Justin! Oops, it’s now “Good luck, Coach Voss.”
How did the rookie coach do?
Spencer Ross, the son of Athletic Director Scott Ross and Agate Cheer coach Melanie Ross, turned the clock back a dozen years: “Having Coach Voss as a Pony League coach sparked my interest in football. As a kid, I didn’t take much interest in the sport. I enjoyed the atmosphere and being around my friends, but didn’t care much about football. I asked my dad if I could quit a few times (obviously, not an option). Coach Voss’s energy definitely helped shape my love for the game, which eventually gave me some of the best memories of my life.”
Justin arrived just in time for Spencer. Almost 4,000 high school varsity rushing yards and more than 50 touchdowns later, Spencer Ross graduated from THHS as one of the most highly honored football players to ever play next to Lake Superior.
Voss moved step-by-step up the ladder of the Agates coaching tree during his next three years in Two Harbors, then eventually became the head coach in North Branch, where during his first seven years, they’d win 48 games, three District championships, and earn two State Tournament appearances.
“Early on, Tom Nelson took me on a tour of Two Harbors. We eventually went up to the football stadium. Some kids were throwing the ball around, and they just gravitated towards him. Their respect for him was evident. They’d hug him, and you could see they mutually cared for each other. I’ve been on sports teams, so I know what this is typically like. I’ve had coaches who I care about, and they care about me, but this just had a different feeling.
That was the day Tom told me about the “FAMILY” concept.
I interrupted Voss to share some perspective.
“Justin, I wrote elsewhere in this story that I doubted this was real when I first heard about the “FAMILY” concept. Just like other teams who boast with things like ‘One Team, One Dream, The Time is Now, Leave No Doubt, and Our Time, Our Team. I’ve seen too much of this virtue signaling. I wasn’t convinced there was any substance to what Nelson was doing in my hometown.”
Justin responded: “Exactly! You go to coaching clinics and hear slogans, and you wonder if this is just an expression without meaning. With Tom, oh my gosh, there is meaning.”
Then Voss did it himself.
“At North Branch, I tried to instill something similar. The first year, I tried “The Viking Creed,” the next year, it was “The Viking Way.” Neither got any traction.
I spent a lot of time on the phone that summer with Tom Nelson. We tried “FAMILY” in year three, and it’s stuck ever since. During my years with him in Two Harbors, I could be myself. I wasn’t going to be judged or criticized. I could just be who I am. He has that way of accepting a person for who they are. I thought, if I move forward with Nelson’s FAMILY concept, I’ll have to show those kids I’m all in. I’ll have to be vulnerable with them, just like Tom is up there. I’m going to have to show everyone what family means. After our first practice that year, I brought everyone together and told them, ‘I care about you and love you.’
It’s hard to say that word. It can make people uncomfortable. But I meant it. It felt so good to break through that bit of vulnerability. I said my true feelings in front of our guys, and, gosh, that is so powerful. I think it’s important for people to hear that word. Now, I say it all the time.
Those kids need to see that you’re human and to be able to own up to your mistakes and apologize. Kids need to know you’re walking with them, not pulling them. I saw Tom do all those things. I saw how important those handshakes, hugs, and words can be.
What an extraordinary thing when you can be completely vulnerable with someone. We lost a section final, and I cried with Tom. I’m a 36-year-old man. There’s that stigma of being a tough football coach, though that’s not my personality. I was on the phone with him. I cried and tried to talk. He just listened. He has such compassion. You can just be who you really are around him.
That was important because when I was on his coaching staff, I was trying to find out for myself. Who am I? What’s my true personality? I found those answers up there. He’s a goofy guy, too, so I could be that way, too. That’s who I am. Those four years were transformational for me.
He’s a humble person. Our teams have had some success down here. We went to state two years in a row. We were talking, and I just told him, ‘I want to thank you because we would not have had the success we’ve had in North Branch, and I wouldn’t be the coach I am without spending that time with you, learning from you, and seeing what an impact a coach can have on a person’s life beyond football.
And here we are today. We’re nowhere near what Tom has established in Two Harbors. It takes time. But we’re trying.”
Based on pictures I’ve seen, Voss seems to have FAMILY embroidered on every piece of apparel he owns.
It felt like Justin had waited years to be able to tell these stories. But I know for a fact he’s told them before. He’s just that enthusiastic about talking about all this. He kept going.
“I gotta’ tell you about one thing. I think it was in my second year up there. Tom told us about a family evicted from their home and needed to get out immediately. Like really quick. This was at 9:00 pm. We went up there—some football players and coaches, no questions asked. They didn’t have time to properly pack everything, so we helped gather everything together, pack it, or just load it onto the truck.
What a tough thing it must have been for a family to ask for help in that situation. They were in a tough spot, getting forced out of where they lived. Meanwhile, Tom tried to make this as easy as possible for them. He was so compassionate and reassuring. He said something like, ‘It’s OK, it’s OK. We’re going to help you out. We’re all part of this community. We’re gonna get this done for you. It will be OK.’
That family was so appreciative and so thankful.
It all comes back to that word, family. When you say it so often, it better have some meaning. He backs it up every time. It’s one thing to help those families, but he’s also teaching those kids that If you want a strong community, you have to give back—and they do it. He’s impacting lives beyond the football field. I’m guessing they have a lot of people who might have no relation to any of the players but go to games just because of that connection between that team and the community.”
Voss paused for a moment to decide which story to tell me next.
While he was doing that, I started connecting some dots. When Tom Nelson was four years old, his family lived in a place known as Isabella, Minnesota, with a population of 154, give or take a few. You don’t know where that is? Access Google Maps. Search for “Nowhere.” Smack-dab in the middle of that, you’ll find Isabella.
The Nelsons—mom, dad, and five kids, had planned a trip for the final week in March of 1975. When you’re four years old and travel to another state, it’s a big adventure–as consequential as Neil Armstrong flying to the moon. Days before their departure, a blizzard slammed the north shore of Lake Superior. Weather.gov describes it like this.
“A foot of snow and winds unofficially recorded in excess of 100 mph paralyzed the city of Duluth. Waves up to 20 feet pounded the Lake Superior shore, flooding basements and blowing out store windows. Waves and ice buckled metal and glass safety wall at a lakefront motel, forcing the evacuation of 10 rooms as knee-deep water flooded into hallways. Waves destroyed a 40-foot wall in Two Harbors, flooding municipal water pumping stations. Large chunks of beach along Lake Superior’s shore were washed away. Property damage reached up to $5 million.”
The Nelsons wouldn’t let a little blizzard prevent them from driving 150 miles south to temperate Webster, Wisconsin. There, they’d find jelly beans, pastel-colored eggs, marshmallow bunnies, and—most notably, grandma and grandpa.
Kids don’t forget stuff like that.
It was time to say goodbye then drive northward, to look out the window while crossing the “high bridge” above Saint Louis Bay, crossing the state line back into Minnesota, before turning the car onto Highway 61, then the long but scenic drive along the north shore of Lake Superior. The kids talked about building snowmen and snow forts back in Isabella. When they returned home, much of the snow was already gone. Melted. Melted not by the warmth of spring weather. It wasn’t time for that yet. That snow was melted by the heat of the fire which had burned their house to the ground.
Their home was gone. They’d lost everything.
Tom remembers picking through the rubble, trying to find anything that survived, those things he could take to whatever and wherever was next.
Kids can’t possibly forget stuff like that.
The proud Nelson family desperately needed help. Their five children would be dispersed among nearby families with extra beds, blankets, cereal, and soup bowls to provide comfort. Months would pass before the family would be reunited under the same roof.
Voss’s description of Nelson’s empathy and compassion with that evicted family finally lit 30-watt light bulb powering my brain. There are times in life when you’ve had to live it to know it. Nelson did, and Nelson does. He knows that feeling of desperation, of having to pick up the broken pieces of a life, then go start something new. He also remembers the kindness of friends and neighbors who didn’t have to help them but took extraordinary measures to do just that.
Young kids who grow to become football coaches don’t forget about stuff like that.
It’s no coincidence that a football team knocked on the door of that desperate family, ready to help them pick up and pack up the pieces of their life. No questions asked. No judgements made. Just there to help. It’s the neighborly thing to do. Compassion based on a shared experience.
The pieces of the Nelson puzzle now fit together.
Perfectly.
Justin Voss then recaptured my attention.
“Let me tell you one more story. We’d moved down to North Branch, and I was an assistant coach.”
Justin had been talking a mile a minute up until now. He paused, then cleared his throat.
“Our first child, Lincoln, passed away at birth. We knew it would happen—the doctors warned us in advance. That was just so very hard for us. Of course, I talked to Tom a few times during that process. This was at the end of July. Then, a month later, my niece was killed. The car she was riding in was hit by a semi. So we just had this extreme heartache in our family.”
I’d been gone from Two Harbors for four or five years, so I didn’t know many current players or their families. That didn’t matter to Tom. He was already planning to honor Lincoln at a forthcoming game.
As a result of the accident, my cousin and her husband were still in the hospital in Iowa, and we needed to be with them. So, we couldn’t be at the game in Two Harbors, but they moved forward with the event anyway. He didn’t have to do that. He’d already expressed his condolences to us. He could have just talked to his players then left it at that. But he went a step further, made it a community thing to help someone who was once part of Two Harbors football.
Talk about heartwarming—this is a community that doesn’t even know me anymore, but they passed the bucket around and raised hundreds of dollars, which we donated to the “Lay Me Down To Sleep” organization to support other families who endure losing a child like this.
“Before the game, each football player wrote Lincoln’s initials on white athletic tape, then wrapped that tape around their wrists. Lincoln–our son Lincoln–was with them that night on that field in Two Harbors.
The man cares about people.”
Justin had one more story to tell. During one of their earliest conversations—if not the first conversation, Nelson told Voss he could temporarily stay with his family while he got settled. That was a bit puzzling to me until I connected those dots back to Isabella.
“I never moved in with them, but I often stayed up there. After games on Friday night in Two Harbors, or if our bus returned late from a road game, I’d stay overnight with them instead of driving back to Duluth. I’d wake up on Saturday, and their five kids always want to play. It was so much fun. In a way, I was still a kid too. I was still growing up. His kids are teenagers now. It won’t be long before Tom and Angie are empty-nesters.
Last summer, Erin and I took our six-year-old daughter and three-year-old son up there and spent several days with the Nelson family at the lake. I used to play with his kids. Now, his kids were playing with mine.
We sat back and watched. Full-circle stuff right there in front of us.”
I mistakenly thought I had all the puzzle pieces but Voss had a few stashed in his pocket. They’re together now. All in the right place. No loose ends. It’s nice to look at a puzzle after it all comes together. This puzzle was initially a challenge to assemble. Now that it’s done, I’ve caught myself repeatedly out the window at Starbucks, taking a deep breath while thinking, “I get it now. I finally understand.”
Then something happens when a new piece of the puzzle is thrown on the table. You realize this story isn’t over. It keeps changing. More pieces, more chapters.
I spent 52 minutes on the phone that day with Justin. A few text messages followed:
12:42 pm
“Thanks Justin. Nice visiting with you. Stay tuned.”
1:33 pm
“Yes, great chatting with you! Thanks for taking the time! Excited to read the article.”
2:13 pm
“I just watched most of that movie. Great job by Jake Fenton to put that together. Nice job of leading your team…but you really need to come out of your shell! 😊 😊 😊”
2:43 pm (Justin)
“I know—I was a little camera shy! 🙂
“This is incredible timing—I got a call from the Minnesota Football Coaches Association (MFCA) about an hour ago and Tom Nelson is this years “Jerry Kill Power of Influence Award” winner! I nominated him 12 years ago and he was picked this year—such a great honor for Tom, and well deserving!
Just wanted to share!”
3:18 pm (Me)
“Wow. Wow. Wow. I’m going to send you something.”
3:21 pm
(I attached a link to the story from 2021 announcing that Andy Cavalier was awarded the “Coaching Beyond the Game Award” in Texas). I added the following:
“One of the amazing things about Cavalier’s award is that he wasn’t even a head coach of football when he received this award. But his reputation is off the charts. The funny thing is that I hadn’t even heard of him before sending an email to him about the story and asking if I could come down to his town.”
3:44 pm (Justin)
“Now that is incredible! This story was meant to be!”
From the MFCA website:
“The award honors a deserving high school football head coach for his effect on his players, school and community. The selected coach embodies the life-changing qualities of respect and inspiration, and has caused student-athletes and others to want to emulate their honesty, patience and modesty. Their positive influence is reflected in their community service, their mentoring and role modeling, and finally, measured by the lives he has touched and changed.”
“Coach Nelson will receive this award at the annual MFCA banquet on March 29.”
Justin Voss sent an email to numerous coaches in Minnesota. One responded. That person changed his life.
On Thursday, June 6, 2024, I was in Canadian to attend the “Way of the Wildcats” camp. I’d cross paths again that day with Andy Cavalier. I’d meet his mom, Kathy. I’d meet Luke, Mandy, and Kevin Flowers. And the camp leaders, Wyatt, Max, Blake, Emiliano, and Clay. And Braiden Galla. When I entered a local restaurant for lunch, I’d once again see Chris and Rosemary Koetting.
But while I was still snoring, hours before eating my Fruit Loops, Coach Cav was a mile away, standing beside Miles P. Henderson Field House, recording the following message to be shared on social media:
“Good morning, T-G-I-T, Thank God It’s Today.
Right?
We’ve been given this day to do with it as we choose. Make the most of it. And make no bones about it, guys—it’s not just coincidence—the people that your life has intersected with are there for a reason. For you to get better and for you to help them get better. For us to have a positive impact on each other. So let’s go about doing it today.
“Take the opportunity to look for opportunities. Keep your head on the swivel and recognize the opportunities when they show up. Then act on the opportunities to make somebody’s day today. You can do it. It doesn’t take a lot. Look for them and act on them.”
“Here we go back into “Legacy” by James Kerr, “What the All Blacks Can Teach Us About the Business of Life.”
I’m absolutely loving this. Listen to this part from Bill Walsh. When the environment is dedicated to learning, the score, as Bill Walsh says, takes care of itself. Leaders and teachers—our job is to lead people through uncertainty and confusion and into self knowledge and self possession. The ability to help the people around me self actualize their goals” says Walsh, “underlies the single aspect of my abilities and the label that I value most: teacher.”
“Wooo!”
“A teacher! Sometimes it only takes one encounter, one teacher, to change a life and many lives after that.”
“Yes!”
“Is there a more noble place in our local communities than our teachers and our coaches” I don’t know. There are varying opinions on that, but I do know this—as a teacher and as a coach, we can have the kind of impact on the future of our communities that few get to have. So, let’s make the most of every opportunity we get.”
<then the Coach Cav train whistle>
“Come on, man—let’s go to work!!”
Andy Cavalier: the 2021 recipient of the “Grant Teaff Coaching Beyond the Game Award” in Texas.
Tom Nelson: the 2025 recipient of the “Jerry Kill Power of Influence Award” in Minnesota.
What is going on here? What were the chances that I’d cross paths with these two coaches? I’ll need one of those Slide Rule champs in Canadian to calculate the odds.
I typed Cavalier’s words, then reread them:
“The people your life has intersected with are there for a reason.
“Sometimes it only takes one encounter, one teacher, to change a life and many lives after that.”
Then, I think about Justin Voss’s words: “Meant to be.”
Meant to be, meant to be…good grief, could it be that this was somehow meant to be?
UPDATE / March 14, 2025:
Unfortunately, I didn’t finish this story in time for Mom to be able to read it.
But she was able to listen while I read it to her.
She loved it.

